websites vs social media only | sigoti

websites are ubiquitous in providing information to customers or prospects of a company. when visitors come to the site, they get all the necessary information about products: prices, photos of packaging and use model shots for example. they also provide product reviews from people who have purchased it before so potential customers can see what others thought about it before making their own decision(s).

how does this help small businesses in norfolk? for one these sites are search engine optimised which is very important with SEO on Google nowadays because there are dozens if not more pages indexed off of them that will rank better than just some social media content or blog posts on some shopping cart provider's website that may be visited by someone doing research since this page was deemed worthy enough to index in search results. this gives companies an edge over competitors when searching online while increasing targeted traffic coming directly to their site instead of theirs through links on other 3rd party websites ranked higher⚡

Websites vs social media only

you may have heard that websites are dead and social media is the only way to reach your customers, don’t believe it!

websites are still the number one way for businesses to engage with customers. a survey of small businesses commissioned by Google revealed that 62% of all small businesses in the UK now have their own website, which is up 20% compared to two years ago. however now with social media, it seems that some business owners are neglecting their website in favour of social media. despite this, social media is still only the fourth most important strategy for local businesses. an impressive 85% of small business owners surveyed cited ‘online presence’ as their most important online strategy.

social media can be a great way to communicate with existing and potential customers; however, we know that many businesses struggle to see the return on investment (ROI) they need from their social media activities.

the reality is: web design and your social media activity work in harmony and both need to be considered in order to maximise your ROI and deliver tangible results. even if you do have a website, there is still a place for social media in your marketing. in fact, the two compliment each other well if done correctly, so it’s vital to get them working in tandem. here’s how: drive traffic from your social media channels to your website. having a strong content marketing strategy is a must for driving traffic from your social channels towards your website.



sigoti is a chatbot, web design and SEO company based in Ludham, ideally placed between norwich and great yarmouth, offering responsive website design, chatbots and local SEO services for norfolk small businesses