The benefits of adding a chatbot to your norfolk small business website

... so why should you consider adding a chatbot to your website? here we’ll go through the ten main benefits of adding a chatbot to your website:

1. Integrates with Your Current Website Content
Chatbots are perfect for integrating with your current website content. This means that you don't have to create separate content or blog posts for your customers to read or to search through. Instead, you'll be able to just focus on making the chatbot as helpful as possible for your customers.

2. Better brand awareness
With the use of personalised messages, chatbots are able to target specific customers with tailored information leading to increased brand awareness. People have come to trust brands and associate them with certain traits and qualities. In this way, they become a sort of visual symbol of what the company or service is about.

3. Data capture and response management

The chatbot can gather your customer data and help you to respond to their queries in a consistent, timely manner. This saves you from having to employ more customer service agents and gives you a better way of responding to the many hundreds of questions that you receive daily. Chatbots can provide relevant information to your customers about their enquiry. For example, Chatbots can be programmed to answer basic FAQ searches more specifically, if required.

4. Customer engagement

Since a chatbot can handle basic questions, it frees up your customer service team to focus on the more complex enquiries. When your team spends less time answering routine questions, they can devote their attention to answering more complex enquiries from customers where personal attention is required.

5. Automation for repetitive tasks

Imagine you’re managing a restaurant business and your sales team call you every single day to say they’ve had a no-show for a reservation. That burns up your time and takes you away from more important tasks. So, what do you do? Well, you could set up a simple chatbot flow to help them with the most common email responses to the issue. You might even connect this flow with Google Calendar or Trello to give them the most relevant and timely information and actions and free yourself up for more value-adding activities.

6. Enable relevant ‘push notifications’

Chatbots can send ‘push notifications’ that are tailored to a customer’s browser data. In the same way that Facebook and Twitter use push notification technology to target their users, the customisation and flexibility allows for us to push information to customers about specific products or news to increase conversion and interaction with your brand.

7. Lead generation

Chatbots can greatly enhance lead generation efforts. By giving users a number of conversational options that help to guide them, you can ensure that as many as possible end up on a conversion path, and not waste resources on those who aren’t immediately interested.

8. Improved SEO opportunities

Chatbots are unique in that they can be used as a valuable tool for improving SEO efforts. By adding a number of keywords, you can make sure that search engines will find your page more easily, and therefore increase your rankings.

9. Enable 24/7 customer-service

Chatbots enable you to provide twenty-four hour customer service as there is no time restriction as such. Unlike live chat services, chatbots can provide assistance at any time of the day or night. This removes the restriction of only being able to provide assistance during business hours. Chatbots never sleep, so they are always on call for your site visitors.

10. Direct leads to sales funnel

As a result of info leads from chatbot leads can be directed into a sales funnel. When a customer uses a chatbot, they’ll usually have the option to ask the chatbot questions, and then utilise a set response set to help them move towards a sale. Chatbots are able to boost sales results by determining if a user is ready to purchase something or not. If a customer isn’t ready yet, it can direct them towards a different solution that might be right for them.

In summary, a chatbot is a computer program which conducts a conversation via auditory or textual methods. Its AI (artificial intelligence) enables it to respond to user queries and provide automated customer service and is becoming the must have add-on to any business website.

Give us a call on 01603 555 447 or e-mail info@sigoti.com to find out more.